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From a brand new perfume marketing campaign to lip color must-haves and wonder manufacturers giving again.
Maison Valentino launches new magnificence Instagram and marketing campaign with Lady Gaga
Maison Valentino Beauty, welcome to Instagram! Heritage Italian trend home Valentino has formally joined the social media large as @valentino.magnificence, and its first assortment of posts rejoice the model’s newest eau de parfum, Voce Viva ($123). Fronted by Oscar-winning songwriter Lady Gaga — a pop celebrity identified for utilizing her fame to talk out about physique positivity, the LGBTQ neighborhood, psychological well being and bullying as a lot as she is for her jaw-dropping vocals and fantastical outfits — the brand new juice was designed with the ethos of celebrating originality and, extra particularly, its wearer’s distinctive voice. The marketing campaign video options Gaga’s highly effective vocals, and marks “an invitation to gather together for a more inclusive world” the model stated in a press launch.
Fenty Beauty launches mini present units for the vacation season
For those that take pleasure in getting began on their vacation buying early, take be aware: Fenty Beauty simply dropped two limited-edition present units earlier within the week. First up is the Glossy Posse Mini Gloss Bomb Set: Holo’Daze Edition ($48), a set of Rihanna’s best-selling lip gloss in 4 brand-new shades: Cake Shake (shimmering bronze), Baby Brut (shimmering champagne), Taffy Tea$e (shimmering coral), and Ruby Milk (shimmering fuchsia). The second set is the Two Lil Stunnas Mini Longwear Fluid Lip Color Duo ($33), the proper stocking stuffer that features two limited-edition hues of RiRi’s Stunna Lip Paints: Unmatched (deep cool pink) and Underrated (deep berry).
Avène’s 30th anniversary Thermal Spring Water Spray helps an incredible Canadian charity
Okay, this technically isn’t “new” information that dropped in our inbox this week, however we love mentioning milestone anniversaries — particularly ones that give again. Earlier this month, Avène, a beloved French skincare model for delicate, illiberal and allergic pores and skin, launched a limited-edition can of its cult-favourite hydrating mist, Avène Thermal Spring Water Spray ($22), to mark the model’s 30th anniversary. Although Avène’s roots started with mineral-rich spring water present in a small village in Southern France greater than a century in the past, the model was formally established in 1990 and has saved on increasing into the skincare sport ever since. What’s extra, for each limited-edition hydrating mist offered, Avène will donate $1 to the Canadian Cancer Society. Be positive to select yours up at a drugstore close to you.
Cynthia Rowley groups up with Oribe for a digital Spring 2021 assortment preview
New York Fashion Week Spring 2021 has gone digital and Cynthia Rowley chicly adopted go well with. To showcase her latest assortment, the American dressmaker launched a enjoyable video on Thursday that shined a light-weight on small companies and captured the present state of New York. Clad within the newest spring Cynthia Rowley choices, fashions danced alongside the streets of Manhattan to a efficiency by native group the East Village All Stars, and every mane, from tender waves to wonderful coils, was styled to perfection by Oribe hairstylist and educator Mandee Tauber. Here are the hero merchandise Mandee used: Mystify Restyling Spray, Balm d’Or Heat Styling Shield, Swept Up Volume Powder Spray and Rough Luxury Soft Molding Paste.