Herbal sparkling water lands on shelves

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SAN FRANCISCO — Aura Bora is entering the sparkling water segment with its new line of clean label sparkling waters made with herbs, fruits and flowers.

The 12-oz vegan beverages are sugar-free, calorie-free, sodium-free and made with non-GMO ingredients. Flavors include lemongrass coconut, peppermint watermelon, lavender cucumber, basil berry and cactus rose.

“It all started when my wife, Madeleine, and I were just messing around with our SodaStream,” said Paul Voge, chief executive officer and co-founder of Aura Bora. “We happened to have all these herbs and botanicals in our pantry. One thing led to another, and Aura Bora was born. It turns out when you combine real herbal extracts and sparkling water you get vivid flavors, floral aroma, and a more natural taste. Finally, consumers can enjoy beverages tailor-made to their palates. Sparkling water aficionados find solace in an escape from the norm.”

Aura Bora beverages are available at select retailers for a suggested retail price of $1.99 to $2.29 per 12-oz can. The company also offers 12-count single flavor and variety packs for $30 via its website.



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