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Counterpoint Research’s newest report on the Smartphone business has arrived and as soon as once more, Samsung led the cost by way of gross sales in August 2020 and elevated its lead over Chinese rival Huawei. The Korean cellphone maker secured 22% of the worldwide market share within the interval, up from 20% in April.
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While Samsung gained a 2% market share, Huawei misplaced 5% as in comparison with April the place it as soon as had a record-breaking 21% share.
Smartphone makers suffered a decline in the course of the early months of summer season/spring significantly because of India going into lockdown. Samsung made a comeback in between July and August as soon as the market was opened once more and the rising stress between Indian prospects and Chinese merchandise additionally labored within the firm’s favor.
This helped Samsung obtain considered one of its greatest months in India since 2018 with aggressive on-line advertising and marketing and extra.
Other corporations principally maintained their market share. Apple saved its 12% share from April – August, although we anticipate the quantity to rise going into the final quarter of the 12 months because the iPhone 12 has simply been revealed. The earlier greatest promoting Apple telephones, particularly the iPhone 11 and iPhone SE 2020 are anticipated to keep up regular gross sales until then.
Xiaomi’s market share elevated in the course of the interval and it’s anticipated to continue to grow with Huawei’s reducing market share and likewise due to new Xiaomi units releasing within the close to future.