In accordance with analytics agency App Annie, Telegram’s month-to-month energetic customers elevated by 110% — in a 600 million web consumer market —and made it the quickest rising social app within the nation. WhatsApp was second within the progress checklist, adopted by Instagram and quick video apps MX Takatak and Moj. Each these apps launched final yr following TikTok’s ban in the country.
This implies Telegram begins the yr with a powerful foothold in India — with greater than 115 million energetic customers — and it would solely enhance as extra individuals may flip their again on WhatsApp.
Regardless of this, WhatsApp nonetheless guidelines the messaging sport in India with greater than 400 million month-to-month energetic customers, and it’ll be a troublesome process to get anyplace close to that determine.
App Annie’s state of cellular 2021 report means that like the remainder of the world, Indians spent numerous time on their cellphone because of the pandemic — 4.6 hours per day on common as in comparison with 3.3 hours per day in 2019.
When it comes to downloads, Fb’s household of apps nonetheless high the chart. Nevertheless, the quick video app Snack snuck into third place, earlier than it was banned in November. Additionally, regardless of being booted out of the Play Retailer and App Retailer in July, TikTok managed to seize the fifth place in downloads.
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Printed January 13, 2021 — 12:48 UTC