Culturing innovation: Creativity in flavours and codecs key driver for APAC yoghurt market

On this version of the FNA Deep Dive, we take a better have a look at these, and discover out simply what types of improvements regional yoghurt companies are concentrating on to reply to shopper tendencies and keep relevance.

In APAC, the worth of the yoghurt market worth is anticipated to hit US$9bn by 2023 with a CAGR of three.48%, significantly pushed by shopper calls for for more healthy meals merchandise.

Yoghurt dates again many millennia, with some analysis estimating its origins way back to the Neolithic interval, so the this sector’s resilience could be seen in its continued progress – however companies within the business imagine that steady innovation is extra vital than ever at this time as a way to stay related and proceed this progress pattern.

One in all these is Brownes Dairy, Australia’s oldest dairy firm which was established in 1886.

“[We are aware we need to] consistently innovate to remain related [despite] being the oldest dairy firm in Australia,”​ Brownes Meals Operations Senior Advertising Supervisor Nicole Ohm instructed FoodNavigator-Asia.

“One of many methods we’ve taken to make yoghurt extra attention-grabbing is to borrow tendencies from confectionery – so in addition to standard flavours like vanilla and strawberry, Brownes additionally has thrilling ones like tutti fruity, bubble gum, and marshmallow.

“[Keeping things exciting] is very vital on the subject of catering to children [to get them interested] in a wholesome product like yoghurt, so we’ve tailor-made our vary in order that thrilling flavours are discovered within the yoghurt pouches focusing on youngsters.”

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